Hans Christian Hørup Hellstern
About the author
Hans Christian Hørup Hellstern is co-owner of JM Band and has extensive experience working with access and identification solutions used at events and large public venues.
Since acquiring JM Band in 2021, he has been closely involved in developing products and systems used to manage guest access at festivals, venues, swimming facilities, and other ticket-based environments. His work frequently involves helping event organizers implement practical solutions that support efficient entry, identification, and crowd management.
Through his work with event infrastructure, Hans Christian has gained valuable insight into how ticketing environments function in practice. From entry control and attendee identification to the technologies that support modern event operations, he works with the systems and products that help events run smoothly behind the scenes.
This experience forms the foundation for his contributions to Coupon Tickets, where he shares insights about how ticket-based experiences operate, how events manage visitor access, and what goes into organizing large-scale entertainment and leisure activities.
In addition to his work in product development and event solutions, Hans Christian has experience with integrating technologies such as QR codes and RFID into identification and access systems used in modern event environments.
Hans Christian holds a Cand.Merc in Strategy, Organization and Leadership from Aarhus University and has completed several executive courses in strategy, leadership, and digitalization. His background in manufacturing spans multiple generations, representing the fifth generation of independent manufacturers in his family.
Through his industry experience, he contributes practical perspectives on the infrastructure and systems that support events and ticket-based experiences.
Articles by Hans Christian Hørup Hellstern
Using numbering on tickets to support control and reconciliation
Choosing the right ticket size and paper strength for your venue
Choosing ticket colours that support clear admission and redemption
Planning your event ticket layout so staff and guests understand it quickly
Combining fixed value coupons with admission tickets to increase on site spending
Designing a cloakroom ticket that makes collection simple
Analysing issued and collected tickets to improve next year’s pricing
Setting up tiered seating or access levels with distinct event tickets